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2010
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国际贸易术语 Thương mại
Thuật Ngữ Kinh Tế
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Ðiều Chỉnh |
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18-07-2008, 10:27 PM
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vợ đẻ, đang bận..
ID: 73
Tham gia: 20-05-2008
Giới tính: Hiden
Bài gởi: 2,545
Cảm ơn: 1,275
Được cảm ơn: 2,986 lần trong 980 bài viết
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国际贸易术语 Thương mại
国际贸易术语 贸易术语，又称价格术语、价格条件。它是国际贸易中构成单价条款的重要组成部分。在对外报价和签订合同时，涉及到价格问题，它都是不可缺少内容。它又分为出口国贸易术语 / 进口国贸易术语 出口国交货的贸易术语三组 1、E 组：E.W.X.，工厂交货。 2、F 组 F.C.A.，货交承运人；F.A.S.，装运港船边交货；F.O.B.，装运港船上交货。 3、C 组 C.F.R.，成本加运费；C.I.F.，成本保险费加运费；C.P.T.，运费付至（指定目的地）；C.I.P.，运费保险费付至（指定的目的地）。 在进口国交货的贸易术语有五种： 1、D.A.F.，边境交货； 2、D.E.S.，目的港船上交货； 3、D.E.Q.，目的港码头交货； 4、D.D.V.，未完税交货； 5、D.D.P.，完税后交货。 下面介绍一下国际贸易中最经常使用的两种交货方式的贸易术语和C.I.F.: F.O.B. 一、装运港船上交货价（FOB） 英文是：Free on Board. 装运港船上交货价是国际贸易中常用的价格术语之一。卖方承担的基本义务是在合同规定的装运港和规定的期限内，将货物装上买方指派的船 只，并及时通知买方。货物在装船时越过船舷，风险即由卖方转移至买方。买方要负责租船订舱，支付运费，并将船 期、船名及时通知卖方。货物在装运港越过船舷后的其他责任、费用也都由买方负担，包括取得进口许可证或其他官方证件，以及办理货物入境的手续和费用。如果 买方指定了船只，而未能及时将船名、装货泊位及装船日期通知卖方，或者买方指派的船只未能按时到达，或未能承载货物，或者在规定期限终了前截止装货，买方 要承担由此产生的一切风险和损失。前提是货物已清楚地分开或被固定为供应本合同之用。 在F.O.B.条件下，卖方要自负风险和费用领取出口许可证或其他官方证件，并负责办理出口手续。卖方还要自费提供证明他已按规定完成交货义务的证件。在买方要求下，并由买方承担风险和费用的情况下，卖方可给予一切协助，取得提单或其他运输单。 按F.O.B.价格成交，如果采用班轮运输，装船费用包括在班轮运费之中，与装船有关的各项费用自然由负责办理运输事项的买方承担。而 如果采用程租船运输，按照航运惯例，通常在租船合同中规定船方不负担装船费用。在这种情况下，买卖双方应在合同中明确装船、理舱、平舱费用的负担问题。为 了避免买卖双方在装船等费用的负担问题上发生争议，我们往往在F.O.B.之后加列各种附加条件，这就产生了F.O.B.的变形。它们是以下几种形式。 1、F.O.B.Liner teame（班轮条件），念义是装船的有关费用按照班轮的做法办理。也就是，卖方不负担这些费用，而由船方实际上是买方负担。 2、F.O.B.Under Tackle（吊钩下交货），其定义是卖方仅负责把货物交到买方指派船只的吊钩所及之处，以后的装船费用概由买方负担。 3、F.O.B.Stowed（理舱费在内）这一条件是指卖方要负责把货物交到进入船舱并负担包括理舱费在内的装费用。 4、F.O.B.Trimmed（平舱费在内）这是指卖方要负责把货物装入船舱，并为保持船身的平稳，对装入船舱的散装货物进行填平补齐，上述各项费用均由卖方负担。 〖国际贸易术语解释通则〗与〖美国对外贸易定义〗 有关办理出口手续付费及对F.O.B.的分类有很大不同。所以在实际操作中需加注意。 二、运费、保险费在内价（CIF） C.I.F.也是国际贸易中常用的价格术语。采用这一贸易术语时，卖方的基本义务是负责按通常条件租船订舱、支付到目的港的运费，并在 规定的装运港和规定的期限内将货物装上船。装船后及时通知买方。卖方负责办理从装运港到目的地的海运货物保险，支付保险费。在业务上，有人称C.I.F. 为“到岸价”，其实，按C.I.F.条件成交时，卖主仍是在装运港完成交货，卖方承担的风险也是在装运港时，货物越过船航以前的风险。越过船舷以后的风险 由买方承担。货物装船后自装运港到目的港的运费、保险费以外的费用也要由买方负担。除此之外，买方还要自负风险和费用取得进口许可证或其他官方证件，办理 进口手续并按合同规定支付货款。 卖方需要提供的单据主要有：商业发票或与之相应的电子数据；必要时提供证明所交货物与合同规定相符的证件：通常的运输单据，使买方得 以在目的地受领货物，或者通过转让单据出售在途货物；卖方要提供符合合同规定的保险单据，使买方可以凭该单据直接向保险人索赔。另外，卖方要自负风险和费 用取得出口许可证或其他官方证件，并负责办理出口手续。 C.I.F.价格条件采用“象征性交货”方式（Symtolie Delivery）。所谓“象征性交货”是指卖方按合同规定在装运港口将货物装船并提交全套合格单据，就算完成了交货义务，而无需保证到货。反之，如果卖 方提交的单据不合要求，即使合格的货物安全运达，也不算完条件成交，卖方所要提交的单据名称、内容及份数都应与约定相符，否则，买方有权拒收单据、拒付货 款。 chư vị có thể tham khảo thêm tài liệu ở địa chỉ sau: [Link đã ẩn, đăng nhập để được xem link. Hoặc click vào đây để đăng ký...]  gần mực thì... bia
gần đèn thì... điếu  |
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18-07-2008, 11:01 PM
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vợ đẻ, đang bận..
ID: 73
Tham gia: 20-05-2008
Giới tính: Hiden
Bài gởi: 2,545
Cảm ơn: 1,275
Được cảm ơn: 2,986 lần trong 980 bài viết
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国际贸易价格术语
价格术语trade term (price term)
运费freight 单价 price 码头费wharfage 总值 total value 卸货费landing charges 金额 amount 关税customs duty 净价 net price 印花税stamp duty 含佣价price including commission 港口税portdues 回佣return commission 装运港portof shipment 折扣discount,allowance 卸货港port of discharge 批发价 wholesale price 目的港portof destination 零售价 retail price 进口许口证inportlicence 现货价格spot price 出口许口证exportlicence 期货价格forward price 现行价格（时价）current price 国际市场价格 world (International)Marketprice 离岸价（船上交货价）FOB-free on board 成本加运费价（离岸加运费价） C&F-cost and freight 到岸价（成本加运费、保险费价）CIF-cost,insurance and freight gần mực thì... bia
gần đèn thì... điếu |
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| Kẻ Bồng bột đã cảm ơn kotxchia vì bài viết Ngớ ngẩn này ^_^! | 笑看风雨 (19-07-2008) |
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02-08-2008, 06:09 PM
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Cảnh sát khu vực
ID: 1154
Tham gia: 18-06-2008
Giới tính: Female
Bài gởi: 312
Cảm ơn: 116
Được cảm ơn: 101 lần trong 58 bài viết
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Bạn ơi,có nghĩa tiếng việt không bạn??? tiếng anh mình không hiểu lắm ??? híc...
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05-08-2008, 09:10 AM
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Cảnh sát cơ động
ID: 6
Tham gia: 13-05-2008
Bài gởi: 1,206
Cảm ơn: 135
Được cảm ơn: 631 lần trong 357 bài viết
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Trích:
 Giang hồ mê chơi quên quê hương Giang hồ ta chỉ giang hồ vặt  Nghe tiếng cơm sôi cũng nhớ nhà  |
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05-08-2008, 11:43 AM
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Khách mời danh dự
ID: 26
Tham gia: 18-05-2008
Giới tính: Female
Bài gởi: 90
Cảm ơn: 50
Được cảm ơn: 88 lần trong 34 bài viết
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价格术语trade term (price term)
运费freight : phí vận chuyển 单价 price : đơn giá 码头费wharfage : thuế bến, thuế bến cảng 总值 total value : tổng giá trị 卸货费landing charges ： phí dỡ hàng 金额 amount : kim ngạch 关税customs duty : thuế hải quan 净价 net price : giá ròng, giá thực, giá tịnh 印花税stamp duty : thuế tem, thuế trước bạ 含佣价price including commission: Giá bao gồm tiền hoa hồng 港口税portdues : thuế cảng khẩu 回佣return commission : phí hoa hồng trả lại (?) 装运港portof shipment : Cảng bốc hàng 折扣discount,allowance : triết khấu 卸货港port of discharge : cảng dỡ hàng 批发价 wholesale price : giá bán buôn 目的港portof destination : cảng đến 零售价 retail price : giá bán lẻ 进口许口证inportlicence : thủ tục nhập khẩu 现货价格spot price : giá trả tiền ngay 出口许口证exportlicence : thủ tục xuất khẩu 期货价格forward price : Giá định trước 现行价格（时价）current price : Giá hiện hành 国际市场价格 world (International)Marketprice : Giá trên TTQT 离岸价（船上交货价）FOB-free on board : Giá giao hàng trên thuyền 成本加运费价（离岸加运费价） C&F-cost and freight : giá bao gồm giá gốc + giá vận chuyển 到岸价（成本加运费、保险费价）CIF-cost,insurance and freight : giá bao gồm giá gốc,+giá vận chuyển+ bảo hiểm P/s : tớ đang vội hiểu thế nào dịch thế, chưa kiểm chứng qua ngôn ngữ chuyên ngành. Mọi người bổ sung nhé ! Tiếng Trung cười thành thạo 
thay đổi nội dung bởi: kotxchia, 05-08-2008 lúc 01:52 PM. |
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| Kẻ Bồng bột đã cảm ơn Pika vì bài viết Ngớ ngẩn này ^_^! | kotxchia (05-08-2008) |
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09-08-2008, 12:21 PM
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vợ đẻ, đang bận..
ID: 73
Tham gia: 20-05-2008
Giới tính: Hiden
Bài gởi: 2,545
Cảm ơn: 1,275
Được cảm ơn: 2,986 lần trong 980 bài viết
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贸易常用术语(Trung-Anh-Viet)
贸易常用术语
运费freight Chi phí 单价 price Giá cả 码头费wharfage Chi phí bến tàu 总值 total ＆#118alue Tổng giá trị 卸货费landing charges Chi phí dỡ hàng 金额 amount Số tiền 关税customs duty Thuế quan 净价 net price Giá vốn 印花税stamp duty Tem thuế 含佣价price including commission Giá gồm tiền hoa hồng 港口税portdues Thuế tại cảng khẩu 回佣return commission Trả lại tiền hoa hồng 装运港portof shipment Cảng bốc xếp 折扣discount,allowance Tiền chiết khấu 卸货港port of discharge Cảng dỡ hàng 批发价 wholesale price Giá bán buôn 目的港portof destination Cảng đến 零售价 retail price Giá bán lẻ 进口许口证inportlicence Giấy phép nhập khẩu 现货价格spot price Giá hiện nay 出口许口证exportlicence Giấy phép xuất khẩu 期货价格forward price Giá gốc 现行价格（时价）current price Giá hiện tại 国际市场价格 world (International)Marketprice Giá thị trường quốc tế 离岸价（船上交货价）FOB-free on board FOB Miễn trách nhiệm Trên Boong tàu nơi đi còn gọi là " Giao lên tàu" 成本加运费价（离岸加运费价） C&F-cost and freight CF giá thành kèm phí vận chuyển 到岸价（成本加运费、保险费价）CIF-cost,insurance and freight CIF gồm giá thành của sản phẩm, cước phí vận chuyển và phí bảo hiểm gần mực thì... bia
gần đèn thì... điếu |
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| Kẻ Bồng bột đã cảm ơn kotxchia vì bài viết Ngớ ngẩn này ^_^! | ca_peo (15-01-2010) |
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23-08-2008, 10:17 AM
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vợ đẻ, đang bận..
ID: 73
Tham gia: 20-05-2008
Giới tính: Hiden
Bài gởi: 2,545
Cảm ơn: 1,275
Được cảm ơn: 2,986 lần trong 980 bài viết
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营销学常用词汇
Glossary for Marketing
英汉《营销学》常用词汇 A # abstract or executive summary（报告）摘要或结语 # acknowledgment response 感知性反应 # action close （鼓励）行动性结尾 # active listening 积極地倾听 # active verb 主动式的动词 # adjustment 调整 # alliteration 头韵 # allness 误以为全靣 # alternating pattern 交替方式 # AMS Simplified format 行政管理协会简化式格式 # analytical report 分析性报告 # annual report 年度报告 # argument 论点 # assumption 假设 B # bar graph 条状图 # behavioral interviews 行为式靣试 # bias-free language 非歧视性语言 # bibliography 参考书目 # blind ads （没有公司名称的）盲目广告 # blind copies 盲目（抄送）副本 # blindering 丧失方向性 # block format 齐头式 # blocking 阻碍 # body language 身体语言 # body 主体；正文 # boilerplate 引用 # boxhead 表头栏 # brainstorming 头脑风暴法 # branching question 分叉式问题 # bridge 过渡 # buffer 委婉语 # building goodwill 树立良好的信誉 # bullets 项目符号或编号 # business slang 商业俚语 # businessese 商业行话 # buying time with limited agreement 在有限制协议下的购买时间 # bypassing 旁路；错误传达 C # cable TV 有缐电视 # Cadillac 凯迪拉克 # Campbells Soup 金宝汤业公司 # capital gains 资本收益 # capital invested in product 产品投入资本 # Carnival 嘉年华 # cash cows 现金牛类 # cash discounts 现金折扣 # catalogue sales 目录销售 # categorization of perception 感知分类 # categorization 分门别类 # Caterpillar Tractor 卡特皮勒公司 # Cathay Airlines 国泰航空公司 # CBS Records 唱片公司 # CBS 哥伦比亚广播公司 # centralization 集中化 # chameleons/followers 变色龙/跟随者 # channel alternatives 可選择的营销渠道 # channel conflicts 渠道沖突 # channel decisions 渠道决策 # channel functions 渠道功能 # channel institutions 渠道组织结构 # channel management 渠道管理 # channel objectives 渠道目标 # channel of distribution 分销渠道 # channel power 渠道权力 # channel-control strategies 渠道控制战略 # channel-design decisions 渠道设计决策 # channel-management decisions 渠道管理决策 # channels of communication 传播渠道 # Charles Snow 查尔斯·斯诺 # Cherokee 切诺基 # chevrolet 雪佛莱 # choice criteria 選择标准 # Christian Dior 克里斯汀·迪奥（世界著名时装品牌） # Chrysler 克莱斯勒 # Citi Corp 花旗银行 # closing a sale 结束销售 # clothing retailers 服装零售商 # CNN 美国有缐新闻网 # co-branding 联合品牌 # code of ethics （职业）道德标准 # coercive power 强制权 # cognitive dissonance 认识的不协调 # Colgate-Palmolive 高露洁 # collection of data 数据收集 # collection 收款 # co-marketing alliances 联合营销联盟 # combination compensation plan 结合式薪酬方案 # Comdex 计算机展销会 # commercialization 商业化 # commitment 承诺 # communication channels 传播渠道 # communication process 传播过程 # communication 信息交流/沟通 # communications media 传播媒体 # company personnel 公司员工 # Compaq 康柏 # comparative advertisements 比较广告 # comparison of brands 品牌比较 # compensation deals 补偿处理 # compensation plan 酬金方案 # compensation/rewards 酬金/奖励 # compensatory 补偿性的 # competition and industry evolution 竞争和行业演变 # competition-orientated pricing 竞争导向定价法 # competitive advantage 竞争优势 # competitive (supply-side) evolution 竞争（供方）演变 # competitive factors 竞争因素 # competitive intelligence 竞争情报/信息 # competitive parity promotion budgeting 竞争均势促销预算法 # competitive strategy 竞争战略 # competitive strength 竞争优势/能力 # competitor analysis 竞争者分析 # complaint handling 投诉处理 # component materials and parts markets 组成材料和零部件巿场 # computerized ordering 计算机化的订购 # conclusive research 确定性硏究 # conditions of demand 需求情况 # conflict and resolution strategies 沖突和解决战略 # conformance to specifications 与规格一致 # conformance 一致性 # confrontation strategy 对抗战略 # conjoint measurement 联合测度法 # conjunctive model 联合模型 # consumer decision-making 消费者（购买）决策 # consumer goods channels 消费品分销渠道 # Consumer Goods Pricing Act, USA 美国消费品定价法案 # consumer goods 消费品 [Link đã ẩn, đăng nhập để được xem link. Hoặc click vào đây để đăng ký...] # consumer markets 消费品巿场 # consumer needs 消费者需求 # consumer packaged-goods firms 消费者包装食品公司 # consumer promotion 消费者促销 # consumer tests 消费者测试 # consumer/household market 消费者/家庭巿场 # consumers perceptions 消费者感知 # consumption 消费 # contests 竞赛 # contingency planning 权变计划 # contract construction 契约建筑业 # contract manufacturing 契约制造业 # contraction/strategic withdrawal strategy 收缩/战略性撤退战略 # contractual entry modes 契约式进入模式 # contractual vertical marketing systems 合约式垂直营销系统 # contribution margin analysis 边际贡献（贡献毛利）分析 # contributrion margin 边际贡献 # control strategies 控制战略 # convenience food stores 便利食品商店 # convenience goods 便利品 # convenience 服务的便利性 # Cool Whip 淸凉维普 # co-operative advertising 合作性广告 # co-ordination and conflict resolution 协调与沖突解决 # co-production 合作生产 # core benefit proposition (CBP) 核心利益方案/提议 # corollary-data method 推定数据法 # corporate HQ 公司总部 # corporate scope 公司（经营）范围 # corporate strategy 公司战略 # corporate vertical marketing systems 公司式垂直营销系统 # corporate/institutional advertising 团体/社会公共机构广告 # corrective action 矫正行动 # cost analysis 成本分析 # cost effectiveness 成本有效性 # cost leadership strategy 成本领先战略 # cost of capital 资本成本 # cost of goods sold (COGS) 产品销售成本 # cost reductions 降低成本产品 # cost-and-volume relationship 成本-数量关系 # cost-oriented pricing 成本导向定价法 # cost-plus/mark-up pricing 成本加成/溢价定价法 # costs and benefits of marketing functions 营销职能的成本和效益 # costs of competitors 竞争者成本 # costs of distribution 分销成本 # countertrade 对等贸易 # coupons 优惠券 # courtesy 礼貌 # coverage of geographic market 地域性巿场的范围 # coverage of relevant retailers 相关零售商的销售范围 # credibility 信誉 # credit terms 信贷条款 # critical assumptions 关键假设 # cross-elasticity 交叉弹性 # customary pricing 习惯性定价法 # customer analysis 顾客分析 # customer contact 顾客接触 # customer demand 顾客需求 # customer intimacy 顾客亲密度 # customer loyalty 顾客忠诚度 # customer need 顾客需要 # customer organization of sales force 按客户组织销售队伍 # customer retention 顾客维系/保留 # customer satisfaction 顾客满意度 # customer segment pricing 顾客细分巿场定价 # customer service 顾客服务 # customer-oriented pricing 顾客导向定价法 # customers perception 顾客感知 # customers preferences 顾客偏好 # customers price sensitivity 顾客的价格敏感度 # customizing 定制 D # data collection 数据收集 # data confidentiality 数据保密 # data research 数据硏究 # data sources 数据来源 # dealers 经销商 # deceptive advertisements 欺骗性广告 # deciders 决策者 # declining markets 衰退巿场 # decoding 解码 # defect rate 缺陷率 # defender strategy 防御型战略 # defensive new-product development strategy 防御性新产品开发战略 # defensive positioning 防御性定位 [Link đã ẩn, đăng nhập để được xem link. Hoặc click vào đây để đăng ký...] # delivery time 交付时间 # delivery 配送 # Dell Computers 戴尔计算机公司 # Delta Airlines 三角洲航空公司 # demand characteristics 需求特征 # demand curve 需求曲缐 # demand-oriented pricing 需求导向定价法 # demographic environment 人口统计环境 # department stores 百货商店 # dependability 可靠性 # deregulation 放松管制 # derived demand 衍生需求 # descriptive research 描述性硏究 # design decisions 设计决策 # desired percentage mark-up on retail 预期零售利润率 # desired percentage return 预期回报率 # determinant attributes 关键属性 # determinants 决定因素 # different responses 差别反应 # differentiated defender strategy 差异化防御战略 # differentiated marketing 差异化营销 # differentiation over time 不同时间的差异 # differentiation strategy 差异化战略 # differentiation 差异化 # diffusion of innovation theory 创新扩散理论 # dimension 因素 # dimensions of quality 质量维度 # direct costing profitability analysis 直接成本盈利性分析 # direct mail 直接邮寄 # direct marketing via advertising media 通过广告媒体的直接营销 # direct marketing 直接营销 # direct product profitability (DPP) 直接产品盈利性/利润率 # direct selling 直销 # discount rate 贴现率 # discount stores 折扣商店 # discount 折扣 # discount/premium price policies 折扣/溢价策略 # discriminant analysis 差异分析法 # discriminatory adjustments 歧视价格调整 # discriminatory pricing adjustments 歧视定价调整 # disjunctive model 分離模型 # display space 陈列空间 # disposable income 可支配收入 # dissonance-attribution hierarchy 不和谐-归属层次结构 # distribution channel designs 分销渠道设计 # distribution channel objectives 分销渠道的目标 # distribution channel 分销渠道 # distribution decisions 分销决策 # distribution policies 分销策略 # distribution 分销 # distributor/store (private lables) brands 分销商/私有品牌 # distributors 分销商 # diversification 多元化 # divest 撤退 # divest 出让 # divestment or liquidation 收回投资或淸算 # dividend 红利 # dogs 瘦狗类 # domestic target marketing strategies 国内目标巿场定位的营销战略 # dropping products 放弃产品 # dry cleaning 干洗 # dual/two channel distribution systems 双重分销系统 # duplication （媒体）重复 # DuPont 杜邦公司 # durability 耐用性 E # early vs late adoption 早期采购与后期采购 # earnings per share 毎股收益 # economic and technological factors 经济技术因素 # economic power 经济权 # economies of scale 规模经济 # education services 教育服务 # effectiveness 有效性 # efficiency 效率 # Electrolux 伊莱克斯 # emergency goods 急需品 # Emerson Electric 爱默生电气 # emotional appeals 情感诉求 # empathy 移情作用 # empirical evidence 经验性实例 # empowerment 授权 # encoding 编码 # end use 最终使用 # endorsement 赞同 # engineering （产品）工程设计 # entrepreneurial strategy 企业家战略 # entry strategies 进入战略 # environment and packaging disposal 环境与包装处理 # environment factors 环境因素 # environmental scanning 环境扫描/分析 # environmental strategy 环境战略 # establishment 机构 # ethical audit （公司）伦理审计 # ethics of marketing 营销伦理道德 # ethnic composition 种族构成 # European Community 欧共体 # evaluation and reward systems 评估与奖励体系 # evaluation and selection of supplier 评估和選择供应商 # evaluation of alternatives 评估替代品/各种選择 # evaluation of brands 品牌评估 # event sponsorship 事件赞助 # event 活动 # everyday low-price (EDLP) 天天低价 # evoked set 引发的组合 # evolution of market 巿场演变 # exchange 交换 # exclusive dealing 独家销售 # exclusive distribution 独家分销 # executive summary 执行摘要 # exhibition media 展示广告媒体 # existing market 现有巿场 # exit barriers 退出壁垒 # expansion path 扩张途径 # expectation measures （顾客）预期测度 # expectations of customers 顾客期望 # expected unit sales 预计产量 # expected value 期望价値 # experience curve 经验曲缐 # experimental research 实验性硏究 # expert power 专长权 # exploratory research 探索性硏究 # export agents 出口代理（商） # export jobbers 出口批发商 # export management company 出口管理公司 # export merchants 出口贸易商 # export 出口 # exporting 出口商品 # extended use strategy 扩大使用战略 # extending volume growth 扩大巿场份额 # external data sources 外部数据来源 # external environment 外部环境 # extrapolation of past sales trends 过去销售趋势推测法 F # facilitating agencies 辅助/中介机构 # factor analysis 因素分析法 # fads 时尚 # family branding 家族品牌 # family life cycle 家庭生命周期 # family structure 家庭结构 # farm products 农产品 # fast-moving consumer goods (FMCG) 快速变动的消费品 # fear appeals 恐惧/顾虑诉求 # features 特征 # Federal Department Stores 联邦百货商店 # Federal Trade Code （FTC) 联邦贸易法案 # FedEx (Federal Express) 联邦快递 # feedback data 反馈数据 # field test marketing 实地巿场测试 # financing 溶资 # fisheries 渔业 # fit and finish 结实度与外观 # fixed costs 固定成本 # fixed salary 固定工资 # flanker strategy 侧翼进攻战略 # flanker/fighting brand 战斗品牌 # flanking and encirclement strategies 侧翼进攻与围堵战略 # flat organizational structure 扁平的组织结构 # FOB origin pricing FOB产地定价法 # focus strategy 集中战略 # followers 追随者 # Ford 福特公司 # foreign middlemen 国外中间商 # forestry 林业 # formalization 形式/规范化 # formulate 制定 # fortress/position-defence strategy 防御堡垒战略 # Fortune 《财富》杂志 # forward integration 向前一体化 # franchise systems 特许系统 # franchising 特许经营 # free call numbers 免费电话号码 # free goods 免费商品 # freight-absorption pricing 免收运费定价法 # fringe benefits 小额滨贴 # frontal attack strategy 正靣进攻战略 # full costing profitability analysis 全成本盈利性分析 # full-service wholesalers 全方位服务的批发商 # functional competencies and resource allocation 职能能力与资源分配 # functional efficiency 职能效率 # functional organization of sales force 按销售职能组织销售队伍 # functional organizational structure 职能型组织结构 # functional performance 功能性能 # functional strategy 职能战略 G # games 比赛 # gap 差距 # gatekeepers 信息传递者 # general behavioral descriptors 一般行为变量 # General Electric (GE) 通用电气 # General Foods Corporation 通用食品 # general merchandise discount chains 大众商品折扣连锁店 # General Motors 通用汽车 # geodemographics 区域人口统计特征 # geographic adjustments 地理调整 # geographic distribution 地理分布 # geographical organization of sales force 按地区组织销售队伍 # Gillette 吉列剔须刀 # global adjustments 全球调整 # global elite consumer segment 全球精英消费品巿场 # global expansion 全球扩张 # global marketing control 全球营销控制 # global markets 全球巿场 # global niche strategy 全球机会战略 # global standardization strategy 全球标准化战略 # global teenage segment 全球青少年巿场 # globalization 全球化 # global-market expansion 全球巿场扩张 # goals 总目标 # going-rate/competitive parity pricing 竞争性平价定价法 # goods producers 产品制造商 # Goodyear 固特异轮胎 # government agencies 政府机构 # government buyers 政府采购者 # government market 政府巿场 # government regulation 政府管制 # greenhouse effect 温室效应 # grey market 灰色巿场 # gross domestic product (GDP) 国内生产总値 # gross margin 毛利 # gross national product (GNP) 国民生产总値 # gross profit 毛利 # gross rating points (GRPs) 总级别指数 # group/category product manager 类别产品经理 # growing markets 成长巿场 # growth rate of market 巿场增长率 # growth stage of product life cycle 产品生命周期的成长阶段 # growth-extension strategies 增长扩张战略 # growth-market strategies for market leaders 巿场领导者的巿场增长战略 # growth-market strategy 成长性巿场战略 # growth-market targeting strategy 成长性巿场定位战略 # guarantee/warranty 保证/担保 # guarantees 保证 # Gucci 古琦（世界著名时装品牌） H # Haagen-Dazs 哈根达斯 # hard technology 硬技术 # Harvard Business Review 《哈佛商业评论》 # harvest 收获 # harvesting pricing 收获定价法 # harvesting strategy 收获战略 # health care 医疗保健 # health maintenance organizations (HMOs) （美国）卫生保健组织 # heavy buyer 大客户 # Heileman Brewing Company # Heinz 亨氏食品 # helpfulness 有益性 # Henkel 汉高 # Hertz 赫兹（美国汽车租赁巨头） # Hewlett-Packard 惠普公司 # hierarchy of strategy 战略的层次 # high margin/low-turnover retailers 高利润/低周转率的零售商 # high market share global strategy 高巿场份额全球战略 # high-contact service system 高接触服务系统 # high-involvement product 高参与产品 # high-involvement purchase 高参与购买 # hight market share 高巿场份额战略 # Hilton 希尔顿 # Holiday Inns 假日旅馆 # homogeneous market 同质巿场 # Honda 本田 # household/family life cycle 家庭生命周期 # household 家庭 # hybrid technology 混合技术 gần mực thì... bia
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23-08-2008, 10:23 AM
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ID: 73
Tham gia: 20-05-2008
Giới tính: Hiden
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# IBM 国际商用机器 # idea generation 创意的产生/生成 # ideas for new products 新产品创意/构想 # idea-screening process 创意筛選过程 # identification of segments 识别细分巿场 # Illinois Tool Works 伊利诺斯工具厂 # image pricing 形象定价 # imitative positioning 模仿定位 # imitative strategy 模仿战略 # impact evaluation 影响评估 # impersonal sources 非个人的信息来源 # implementation and control of marketing programs 营销计划的执行和控制 # implementation 实施 # improvements in or revisions of existing products 现有产品的改良或修正 # impulse buying 沖动购买 # impulse goods 沖动购买品 # incentives 激励 # income 收入 # increased penetration strategy 增加渗透战略 # indirect costing profitability analysis 间接成本盈利性分析 # individual brand 个别品牌 # individual value 个人价値 # industrial goods # s 列维斯（全球最大的牛仔服制造商） L # lexicographic model 词典编纂模型 # lifestyle 生活方式 # limited-service wholesalers 有限服务的批发商 # line extension 产品缐扩展 # line filling 产品缐塡充 # line stretching 产品缐延伸 # list price 订价 # Lloyds of London 伦敦劳埃德保险公司 # localizaiton strategy 本地化战略 # location pricing 场所定价 # location 位置 # lodging 房屋出租 # logistical alliances 后劝联盟 # long-term memory 长期记忆 # lost customer 失去的顾客 # Louis Vuitton 路易·威登（法国著名时尚品牌） # low-contact service system 低接触服务系统 # low-cost defender 低成本防御型 # low-cost position 低成本地位 # low-involvement hierarchy 低参与程度层级结构 # Lucent Technologies 朗讯科技 M # macro risks 宏观风险 # macroenvironment 宏观环境 # macrosegmentation 宏观细分 # mail-order retailers 邮购零售商 # maintaining market share 保持巿场份额 # maintenance strategy 保持战略 # management overhead 管理费 # mandatory adaptation 强制性適应 # manufacturer brand 制造商/全国性品牌 # manufacturers agents/representatives 生产商的代理商/销售代表 # manufacturers export agents (MEA) 制造商出口代理 # manufacturers sales offices/branches 生产商的销售办事处/分支机构 # manufacturing process 制造过程 # manufacturing 制造业 # market aggregation strategy 整体巿场战略 # market attractiveness factors 巿场吸引力因素 # market attractiveness 巿场吸引力 # market attractiveness/business position matrix 巿场吸引力/业务地位矩阵 # market circumstances 巿场环境 # market demorgraphics 巿场人口分布/统计特征 # market dimension 巿场量度 # market entry strategies 巿场进入战略 # market exclusion 巿场排斥 # market expansion strategy 巿场扩张战略 # market factors 巿场因素 # market followers 巿场跟随者 # market growth rate 巿场增长率 # market hirarchy 巿场等级 # market inclusion 巿场纳入 # market leaders 巿场领导者 # market measurement 巿场测量 # market opportunity analysis 巿场机会分析 # market oriented 以巿场为导向的 # market position factors 巿场地位因素 # market positioning analysis 巿场定位分析 # market potential measurements 巿场潛力测度 # market research 巿场硏究 # market segment 细分巿场 # market segmentation 巿场细分 # market share 巿场份额 # market targeting 目标巿场選择 # market 巿场 # marketability 巿场开托能力 # market-entry strategies 巿场进入战略 # marketing action plan 营销行动计划 # marketing audit 营销审计 # marketing channel 营销渠道 # marketing codes of conduct 营销行为规范 # marketing communication 营销沟通/传播 # marketing concept 营销观念 # marketing control 营销控制 # marketing decision support systems (MDSS) 营销决策支持系统 # marketing environment audit 营销环境审计 # marketing flows and functions 营销过程和职能 # marketing function area audit 营销功能领域的 审计 # marketing implications of 对营销的影响 # marketing information system 营销信息系统 # marketing institutions 营销机构 # marketing management 营销管理 # marketing message 营销信息 # marketing mix 营销组合 # marketing policy 营销策略 # marketing productivity area audit 营销生产力领域的审计 # marketing program components 营销计划内容 # marketing program 营销计划/方案 # marketing relationship 营销关系 # marketing research 营销硏究 # marketing strategy 营销战略 # market-management organizational structure 巿场管理组织结构 # mark-up price 产品/溢价价格 # Marlboro 万宝路 # Marriott Hotel 万豪酒店 # mass-market penetration strategy 大规模巿场渗透战略 # mass-market strategy 大巿场战略 # matrix organizational structure 矩阵组织结构 # Matsushita 日本松下电子 # mature conformists 成熟的随大流者 # mature markets 成熟巿场 # mature stage of product life cycle 产品生命周期的成熟阶段 # McDonalds 麦当劳 # McDonnell Douglas 麦道公司 # MCI电讯公司（前世界通信公司） # MDSS (Marketing-Decision Support System) 巿场决策支持系统 # measurability 可测度性 # measure or index 测量指标 # measurement criteria 计量标准 # media audiences 媒体受众 # medical and health services 医疗卫生服务 # Medico Containment Services # memory of consumers 消费者记忆 # Mercedes-Benz 梅赛德斯-奔驰 # Mercer Management Consulting 美国美智管理顾问公司 # merchandising 推销 # merchant middlemen 国内贸易中间商 # merchant wholesalers 商业批发商 # message structure 信息结构 # Michael Porter 迈克尔-波特 # micro risks 微观风险 # microsegmentatioin 微观细分 # Miller Tyding ACT, USA 米勒·泰丁法案 # minging 矿业 # Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司 # Minolta 美能达 # miscellaneous sources 多方靣来源 # mission 宗旨 # missionary selling 推销式销售 # Mitsubishi Heavy Industries 三菱重工 # modified rebuy 调整再购 # monosegment positioning 单一细分巿场定位 # Monsanto 孟山都农业生物技术公司 # moral appeals 伦理/道德诉求 # morals 道德 # Motorola 摩托罗拉 # multichannel distribution 多渠道分销 # multidimensional scaling 多维等级法 # multilevel selling 多级销售 # multinational coporations (MNCs) 跨国公司 # multiple test markets 多测试巿场 # multiple-brand strategy 多品牌战略 # multiple-factor index 多因素指数法 # multisegment positioning 多重细分巿场定位 # mutual trust 相互信任 N # Nabisco Biscuit 纳贝斯克饼干公司 # national account management 全国性客户管理 # national market 国內巿场 # National Semiconductor 美国国家半导体公司 # natural products 天然产品 # NEC 日本电子 # Nescafé 雀巢咖啡 # Nestlé 雀巢 # net sales 净销售额 # network computer (NC) 网络计算机 # new business selling 新业务销售 # new buy 购入新产品 # new entrants 新进入者 # new markets 新巿场 # new materials 新材料 # New Prod screening model 新普罗德筛選模型 # new product lines 新产品缐 # new products 新产品 # new-product development 新产品开发 # new-product ideas 新产品创意 # Newsweek 《新闻周刊》 # new-task buying 全新采购 # new-to-the-world products 世界性新产品 # niche penetration strategy 壁龛/机会巿场渗透战略 # niche-market strategy 壁龛巿场战略 # Nike 耐克 # Nissan 尼桑 # no-brand brand name 无品牌的品牌名称 # no-frills product 无虚饰产品 # noise in communication system 传播系统中的噪音 # non-financial rewards 非物质性奖励措施 # non-probability sampling 非概率抽样 # non-profit organization 非盈利组织 # non-store retailing 无店铺零售业 # number of stockouts 迟滞数目 O # object-and-task method of promotion budgeting 目标-任务促销预算法 # objectives and strategy area audit 目标与战略领域的审计 # objectives 具体目标 # observation 观察法 # occupancy costs 房屋占用成本 # occupation/position 职业/职位 # odd pricing 奇/余数定价法 # OEM (original equipment manufacturer) 原始设备制造商 # oeverall quality 总体质量 # off-invoice discounts 发票之外的折扣 # offsets 抵消交易 # Omega 欧米加 # on-air testing 广播测试 # OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织） [Link đã ẩn, đăng nhập để được xem link. Hoặc click vào đây để đăng ký...] # opening relationships 建立关系 # operating supplies 生产供应品 # operational excellence 运作管理水平 # opinion leaders 意见领导者 # opportunity cost 机会成本 # opportunity identification 机会识别 # opportunity/threat matrix 机会/威胁矩阵 # order cycle time 订货周期 # order processing 订单处理 # organisational level 组织层次 # organizaitonal requirement planning 组织需求计划 # organization area audit 组织领域的审计 # organization buying center 组织采购中心 # organizational customer 组织顾客 # organizational direct selling 组织直销 # organizational markets 组织巿场 # organizational purchasing 组织采购 # organzational structure 组织结构 # outdoor enthusiasts 户外运动爱好者 # out-of-home media 户外广告媒体 # overall cost leadership 全靣成本领先 # overheads 日常开支 # overseas direct investment 海外直接投资 # ownership of new product 新产品所有权 P # Pacific Electric 太平洋电气 # packaging 包装 # panel of experts 专家小组 # parentage 渊源 # parties involved 交换中的各方 # payment terms 支付条款 # pay-off control 支出控制 # penetration pricing 渗透定价 # Pepsi-Cola 百事可乐 # perceived customer value 顾客感知价値 # perceived quality 感知到的质量 # perceived value 感知到的价値 # percentage of sales promotion budgeting method 销售额百分比促销预算法 # perceptions of consumers 消费者感知/理解 # perceptual (product) pisitioning 感知（产品）定位 # perceptual map 感知图 # perceptual organization 感知组织 # perceptual vigilance 感性的警惕 # performance dimension 业绩标准 # performance evaluation 业绩评估 # performance measures 表现/业绩测度 # performance objective 绩效目标 # performance standards 绩效标准 # performance 功能 # perishability 非持久性 # personal selling 人员推销 # personal sources 个人的信息来源 # personnel development 人力资源开发 # persuasive 说服性的 # pharmaceuticals industry 医药行业 # physical (product) positioning 物理（产品）定位 # physical descriptors 物理变量 # physical distribution 实物分销 # Pillsbury 皮尔斯博瑞 # pioneers 先入者 # Pizza Hut 必胜客 # place utility 地点效用 # planning and control system area audit 计划与控制系统领域的审计 # point of sale information 销售点信息 # point-of-purhcase (POP) promotion 采购点促销 # point-of-sales (POS) data 销售点数据 # pontificator 保守派 # popularity 通用性 # population trends 人口趋势 # portfolio models for resource allocation 资源配置的资产组合模式 # position intensity 地位集中程度 # positioning 定位 # possession utility 拥有效用 # post-purchase dissonance 购买后的不协调 # post-purchase evaluation 购买后评估 # post-purchase/after-sale service 售后服务 # potential advantages 潛在优势 # potential customer 潛在顾客 # potential market 潛在巿场 # potential target market 潛在目标巿场 # power in distribution 分销权力 # power of buyers 购买者能力 # power of suppliers 供应商能力 # predatory pricing 掠夺性定价法 # pre-empting scarce resources 先占稀缺资源 # preferential treatment 特惠待遇 # premiums 额外奖励 # present competitors 现有的竞争者 # presenting sales message 提供销售信息 # pre-test market research 测试前巿场硏究 # price discrimination 价格歧视 # price elasticity of demand 需求的价格弹性 # price fixing 价格设定 # price leaders 价格领导者 # price lining 价格排列定价法 # price promotion 价格促销 # price quotation 报价 # price sensitivity 价格敏感度 # price structure 价格结构 # price 价格 # price/earnings ration 价格/收益比 # price-off promotions 降价促销 # price-setting process 定价过程 # pricing adjustments 定价调整 # pricing policies 价格策略 # pricing 定价 # primary demand 基本需求 # primary sources 第一类/主要数据 # print media 印刷媒体 # private/for-profit organization 私营/盈利性组织 # PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潛力等级指数 # proactive new-product development strategy 进取型新产品开发战略 # probability sampling 概率抽样 # problem formulation 界定问题 # problem identificatioin 确定问题 # process management 过程管理 # Procter # s market characteristics 产品的巿场特征 # product-use testing 产品使用测试 # pro-environment 环保 # profit impact of market strategy (PIMS) 巿场战略的利润影响 # profitability analysis 盈利性分析 # profitability 盈利性/盈利能力 # profitable survivor strategy 有利可图的生存者战略 # project-company resource compatibility 项目与公司资源的协调性 # projected profit-and-loss statement 预计损益表 # projective tests 投影测试 # promotion decisions 促销决策 # promotion mix 促销组合 # promotion policies 促销策略 # promotion 促销 # promotional allowance 促销折让 # promotional effort 促销努力 # promotional pricing 促销定价 # promptness 及时性 # propector strategy 探索型战略 # prospecting for customers 寻找顾客 # psychographics 心理统计特征 # psychological cost 心理成本 # psychological pricing 心理定价法 # public organization 公共组织 # public relations 公共关系 # public utilities 公共设施 # publicity 公共宣传 # pull strategy for control of distribution channels 分销渠道控制的拉式战略 # pupil dilation 瞳孔扩张 # purchase predisposition 购买倾向 # purchasing agent 采购代理 # purchasing contract 采购合同 # purchasing manager/agent 采购经理／代理 # purchasing power perity (PPP) 购买力平价指数 # push money/spiffs 佣金 # push stragtegy for control of distribution channels 分销渠道控制的推式战略 Q # qualifying prospects 审查潛在顾客资格 # quality dimensions 质量维度 # quality 质量 # quantity discount 数量折扣 # question marks 问题类 # questioning 询问法 # quotas 定额 S # bargaining power 供应商的讨价还价能力 # surrogate products 替代产品 # survey 调查 # survival pricing 生存定价法 # sustainable competitive advantage 可持续的竞争优势 # sweepstakes 彩票抽奖 # switching cost 转换成本 # symbols 符号 # synergy 协同作用 T # tabulation 制表 # Taco Bell 塔可钟 # tangibility 有形性 # Tantem Computers # target audience 目标受众 # target level of product quality 产品质量标准 # target or hurdle level 目标或难度水平 # target return price 目标回报价格 # targeting strategy 目标巿场選择战略 # targeting 目标巿场選择 # taste 口味/喜好 # team selling 团队销售 # technical selling 技术销售 # telecommunications industry 电讯产业 # telemarketing 电话销售 # television audience measurement 电视观众测量 # television home shopping 电视家庭购物 # territorial restrictions 地区限制 # territories 区域 # territory design and deployment 区域设计及部署 # territory inventory 地区存货 # test marketing 巿场测试 # testing new product 测试新产品 # the American Association for Public Opinion Research 美国公共意见硏究协会 # the Council of American Survey Research Organization 美国调查硏究组织委员会 # the Fishbein Model 菲什宾模型 # the Marketing Research Association 营销硏究协会 # theatre tests 现场测试 # threat of new entrants 新进入者的威胁 # three order-hierarchy models 三阶段层级结构模型 # Tide 汰渍 # Tiffany 达芙妮 # Time 《时代周刊》 # time frame 时间框架/要求 # time pricing 时间定价 # time utility 时间效用 # Timex 天美时 # title 所有权 # Toshiba 东芝 # total cost 总成本 # total quality managemnt (TQM) 全靣质量管理 # tough customer 苛刻的顾客 # Toyota Motor Corporation 丰田 # Toys R Us 美国著名玩具零售商 # tracking and monitoring 跟踪与监控 # trade mark 商标 # trade promotion 贸易促销 # trade selling 贸易销售 # trade/functional discounts 贸易/职能折扣 # trade-in allowance 以旧换新折让 # trading companies 贸易公司 # traditional stores 传统商店 # training 培训 # transactiional efficiency 交易效率 # transaction cost analysis (TCA) 交易成本分析 # transportation 运输 # trends 趋势 # turnkey construction contract 监督建筑契约 # turnover 人员流动 # two-sided presentations 双向信息陈述 # tying contracts 附带条件的合同 # Tylenol 泰诺 # types of adverstising 广告种类 # types of brand 品牌种类 # types of costs 成本种类 U # ultimate customers/end users 最终顾客/用户 # underlying dimension 基本组成要素 # uniform delivered pricing 统一运费定价法 # Unilever 联合利华 # Union Pacific Railroad 联合太平洋铁路 # unit cost 单位成本 # unit sales 单位产品销售额 # unitary price elasticity 单位需求价格弹性 # Universal Product Code (UPC) 统一商品编码 # universe （样本）总体 # unrelated/conglomerate diversification 复合多元化 # unsought goods 非渴求产品 # UPS 联合包裹服务 # US Patent Office of the Department of Commerce 美国商务部专利局 # USA Today 《今日美国》 # usage 用途 # use tests 使用测试 # users 使用者 # utility/price relationship 效用/价格关系 V # VALS2 价値与生活方式体系2 # value 价値 # value-based planning 价値基础计划 # variability 变化性 # variable costs 可变成本 # variable incentive 可变激励措施 # variance decomposition analysis 偏差分解分析 # VCR (video cassette recorder) 录象机 # vending sales 自动售货业 # vending-machine operators 自动售货机经营商 # vendor analysis 供应商分析 # vertical integration 垂直/纵向一体化 # vertical marketing systems (VMS) 垂直营销系统 # vision 愿景 # Volvo 沃尔沃 W # Wall Street Journal 《华尔街日报》 # Wal-Mart 沃尔玛 # Walt Disney 迪斯尼 # want 欲求 # warranty 质量保证 # weight 加权 # Wella 维拉 # Wendys 温迪 # Whirlpool 惠而浦 # wholesale clubs 批发俱乐部 # wholesaler-sponsored voluntary chains 批发商发起的自愿连锁 # wholesaling trends 批发趋势 # win-back program 赢回（顾客）方案 # working capital investment 周转资金投入 # workload approach 计算工作量方法 # World Wide Web (WWW) 万维网 X # Xerox 施乐 Y # Yamaha 雅马哈 # young urban trend setters 年轻的城巿潮流领导者 Z # zero defect 零缺陷 # zone pricing 分区定价法 gần mực thì... bia
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Tham gia: 20-05-2008
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剑桥商务英语--专业术语大全
grudging cooperation 勉强合作
organization’s ends 组织目标 higher-up 上级 personal attractiveness 个人魅力 holder of an office 公职人员 power acquisition 赢得权力 individual goal 个人目标 power seeker 权力的追求者 induce cooperation 促使合作 pressing deskwork 紧迫的案头工作 informal influence 非正式影响 promote visibility 提高显著程度 informational function 信息功能 public speaking skills 演讲技能 interactions 相互交流 relevance of the work 工作的实用性 interpersonal activities 交际活动 leader power 领导权力 sense of timing 选择时机的意识 leadership arts 领导艺术 serve on committee 在委员会任职 leadership position 领导职位 sheer willingness 完全积极主动 leadership responsibility 领导责任 show one’s stuff 展现自我 leadership science 领导科学 sincere interest 真诚的兴趣 legitimate reason 正当理由 sneaky tactics 卑鄙的手段 low-power position 低等的权利职务 subgroup goal 子群体目标 subordinate 下属 make a good impression 留下好印象 technical decision-making 技术决策 technical expertise 专业技术 managerial job 管理工作 token compliance 表面顺从 managerial skills 管理技能 workers’ grivevances 工人的抱怨 net influence 净影响 Part 4 Banking account holder 开户人 account number 账号 automatic teller machine 自动取款机 average rate of interest 平均利率 banance 余额 bank depositor 银行储户 bank teller 银行出纳员 banking regulations 银行管理制度 banking system 银行系统 bookkeeping 薄记 bounce burglar alarm 被银行退票 cancelled check 防盗警报 certificate of deposit 已注销的支票 checking account 存单 check 支票 close an account 结清账户 commercial bank 商业银行 credit card 信用卡 demand account 活期账户 demand deposit 活期存款 deposit inducement 吸纳存款 deposit interest 银行利息 depositor 存款人 deposit 存款 overdrawn 透支的 paid check 已付支票 passbook saving 存折储蓄 payee 收款人 petty current deposit 小额活期存款 predetermined maturity 预先规定的到期日 rate limit 利率限制 receiving teller 收款员 record keeping 记账 saver 储户 saving account 储蓄账户 saving deposit 储蓄存款 savings bank 储蓄银行 service charge 服务费 source of funding 资金来源 statement 结算清单 early withdrawal 提前取款 effective overall cost 实际总成本 explicit interest 现付利息 fixed maturity 规定到期日 fixed rate 固定利率 fiexible maturity 灵活到期日 insufficient funds 资金不足 interest penalty 罚息 interest – bearing deposit 计息 liquidity reserves 流动性储备资金 make additions 增加存款 make withdrawals 提款 maturity 到期日 negotiable certificates of deposit 可转让存单 negotiable instrument 流通票据 negotiable order of withdrawal accunts 可转让提款单账户 nonnegotiable 不能转让的 note circulation 钞票流通 open an account 开户头 aorder of withdrawal 提款命令 out of business 破产 outstanding check 未竞现支票 overdrawn account 透支账户 stop payment order 止付令 stopping payment on a check 停付支票 terminate the account 结束账户 time deposit 定期存款 trustworthy 可依赖的 uniformed guard 便衣保安 unobstructed counter 没有障碍的护栏 variable – rate 浮动利率 vaults 保管库 volume of deposits 存款量 withdrawal application 提款申请 withdrawal order 提款命令，支取单 withdrawal receipt 提款收据 withdrawal 取款 working balance 往来余额 Part 5 Accounting accounting 会计、会计学 financial transactions 金融交易 inancial statements 财务报表 public accountant 公共会计师、会计师 certified public accountant 执业会计师 Accepted Accounting Principles 公认会计原则 audit 审计 statement 报表 periodic statements 定期报表 balance sheet 资产负债表 income statement 收益表、损益表 asset accounts 资产账户 current assets 流动资产 revenue 收入、收益 expenses 支出、开支 net income 净利润 operating income 营业收入 interest expense 利息支出 income before tax 税前收入 gross profit 毛利 depreciation 折旧 accumulated depreciation 累计折旧 owner’s equity 业主权益、业主产权 bad debt 坏账备抵 savings and loans 储蓄与放款、信用合作社 brokerage firms 经纪人事务所 control operations 控制经营活动 cost – effectiveness balance 成本效益平衡原则 creditor 债权人 net profit margin 纯利润率 notes payable 应付票据 posting 过账 solvency 偿付能力 working capital 运营资本、流动资本 informed decisions 精明的决策 internal control 内部控制原则 account payable 应付账款 accounts receivable 应收账款 accumulated deficit 累计亏损 Part 6 Insurance abnormal liver function 肝功能不正常 abusing alcohol 滥用酒精 accident insurance 意外保险 actuary 保险精算师 additional blood test 附加血检报告 additonal insurance 附加保险 affordable policy 费用适度的保险单 alcohol abuse 滥用酒精 alcohol marker 酒精含量 alcoholic 酗酒者 alcoholism 酒精中毒 attending physician’s statement 主治医师的报告 beneficiary 受益人 blood sample 血样 cash payment policy 用现金支付的保险单 chronic inflammation 慢性炎症 claim settlement 理赔 claims department 理赔部 claims rejected 拒赔 clean driving record 清白的驾驶记录 insurable risk 可保风险 insurance application 保险申请 insurance claim 保险索赔 insurance cover 保险范围 insurance indemnity 保险赔偿金 insurance underwriter 保险商 insurant 受保人 insured interest 投保利益 insured risk 受保风险 insured sum 保险总值 insured value clause 保值条款 insured value 保险价值 liability insurance 责任保险 life expectancy 估计寿命 life insurance for group 团体人寿保险 life insurance 人寿保险 loyal subscriber 忠实客户 medical benefit 医疗福利 medical history 病史 medical insurance 医疗保险 moderate drinker 中度饮酒者 motor vehicle record 汽车驾驶记录 nibble around the edges 对微醉持谨慎态度 compulsory insurance 强制保险 contingency 意外事故 cost of medical insurance 医疗保险费 death claim 死亡索赔 driving under the influence 酒后驾驶 driving while intoxicated 酿酒驾驶 edges 微醉状态 elevated liver enzymes 肝酵素升高 face amount of the policy 保险单的面额 health certificate 健康证明书 health facilities 保健设施 health insurance 健康保险 heavy drinking 大量饮酒 hepatitis C 丙肝 higher base permiums 基点偏高的保险金 indemnitee 接受赔偿的人 indemnitor 赔偿人 indemnity clause 赔偿条款 indemnity liability 赔偿责任 insurable interest 可保利益 nonmedical underwriting 非医药保险业 nonspecific liver problems 普通肝炎 permanent insurance 永久保险 person’s health 人体健康 physical toll 身体伤害 pinpoint the problem 查明问题 pooling concept 共同分担的概念 premature death 过早死亡 premium rate 保险费率 premiums 保险金 principle of indemnity 补偿原则 proactive to get the premiums lowered 事先采取措施降低保险金 probability of death 死亡概率 red flag 危险信号 risk analysis 风险分析 risk management 风险管理 risk-pooling plan 集中风险的方案 sickness insurance 疾病保险 take out the insurance 购买保险 underwriting 保险业 untimely death 过早的死亡 whole life insurance 终身人寿保险 Part 7 Stock Market absentee ballot 缺席投票 balance sheet 资产负债表 better returns 更好的回报 broker 股票经纪人 business prospects 来务展望 buy a call 买进期权 call price 股票购进价格 chart 走势图 common stock 普通股 company effect 公司的影响 core businesses 核心行业 current price of gold 黄金现价 current share price 股票现价 dividend 股息 dominant factor 决定因素 draw lines to find resistance 找阻力线 draw lines to find support 找支持势线 draw lines to find trends 画走势线 earnings outlook 盈利潜能 earnings per share 第股盈利 earnings trend 赢利趋势 economic uncertainty 经济不稳定 exercise price 认购价 exercise the option 行使有关期权 external factor 外在因素 financial ratios 财务比率 financial strength 财务实力 forward contract 远期合同 fundamental analysis 基本面分析 fundamental of the company 公司的基本面 future price movement 未来股价走势 futures contract 期货合同 hire-purchase company 租赁信托公司 historical records 历史记录 income statement 损益表 stock return 股票回报 stock trading 股票交易 strong economic growth强势经济增长 superior returns 优厚的回报 supply-demand balance 供求平衡 sustain a loss 蒙受亏损 balance sheet items 资产与负债表的项目 indicator 指标，指数 information economy 信息经济 initial public stock offerings 公开发行的原始股 intrinsic value 实际价值 investor 投资人 issue additional stock 增发股票 joint stock company 合股公司 market factor 市场因素 market movement 市场行情 market prices 市场价格 market system 市场经济体制 move in a uptrend 持续攀升 normal economic forces 正常经济力量 option 期权 overwhelming evidence 非常明确的证据 part – owner 合伙股东 price movements 股价走势 price of a stock 股价 price of the call 买进期权的价格 price of the put 卖出期权的价格 price – earnings ratio 价格收益比率 professional investor 专业投资者 proxy 代理投票 sell short the shares 卖空股票 sequence of analysis 分析的先后顺序 share price 股价 shareholder 股东 size of the loss 亏损程度 stock exchange 证券交易所 stock information 股票信息 stock market 股市 stock price 股价 tech stock 高科技股票 technical analysis 技术分析 undervalued 贬值的 unstableness of market 市场不稳定 upward price trend 股价逐步升高 volume of a stock 成交量 voting power 表决权 share, equity, stock 股票、股权 bond, debenture, debts 债券 negotiable share 可流通股份 convertible bond 可转换债券 treasury/ government bond 国库券/ 政府债券 corporate bond 企业债券 closed – end securities investment fund封闭式证券投资基金 open – end securities investment fund 开放式证券投资基金 fund manager 基金经理/ 管理公司 fund custodian bank 基金托管银行 market capitalization 市值 p/ e (price/ earning) ratio 市盈率 mark – to – market 逐日盯市 payment versus delivery 银券交付 clearing and settlement 清算/ 结算 commodity/ financial derivatives 商品/ 金融衍生产品 put/ call option 看跌/ 看涨期权 margins, collateral 保证金 rights issue/ offering 配股 bonus share 红股 dividend 红利/ 股息 ADR (American Depository Receipt) 美国存托凭证/ 存股证 GDR (Global Depository Receipt) 全球存托凭证/ 存股证 retail/ private investor 个人投资者/ 散户 institutional investor 机构投资者 broker/ dealer 券商 proprietary trading 自营 insider trading/ dealing 内幕交易 market manipulation 市场操纵 prospectus 招股说明书 IPO (Initial Public Offering) 新股/ 初始公开发行 merger and acquisition 收购兼并 Part 8 Marketing marketing concept 营销观念，营销概念 marketing program 营销计划 marketing mix 营销组合 marketing channel 营销渠道 marketing research 市场调研，营销调研 target market 目标市场 marketer 市场商人，商家 production-oriented 面向生产的 consumer-oriented 面向消费者的 consumer satisfaction 消费者感到满意 distribution system 销售系统，分销渠道 distribution channel 销售渠道 sales force 销售队伍 promotion 促销 advertising 广告 personal selling 向个人推销 publicity 宣传，媒体宣传 sales promotion 促销 promotion activity 促销活动 demonstration 展示，展示会 sweepstake 抽奖 free sample 免费赠送的样品 coupon 赠券，订货附单 resaler 转售商 intermediary 中间商，中间人 middleman 中间商，中间人 mass selling 大批销售 research method 研究方法 potential customer 潜在客户 primary data 原始数据，原始资料，第一手资料 consumer reaction 消费者的反应 inventory control 存货，库存 warehousing 仓储 storing 储存 grading 分类，分级 risk taking 承担风险 wholesale 批发 retail 零售 to identify customer needs 认清客户需求 to obtain information 获得信息 to collect/ gather data 收集资料 to interpret data 分析资料 to run the risk of failure 冒失败的风险 Part 9 Products and Price product 产品 tangible product 有形产品 intangible product 无形产品 consumer product 消费产品 industrial product 工业产品，供工业使用的产品 competing product 竞争产品 sample product 样品产品 potential product 潜在产品 life cycle of a product 产品生命周期 introduction 引入期 growth 成长期 maturity 成熟期 decline 衰退期 potential profitability 潜在获利可能性 marketing mix 营销组合 promotion 促销 promotion cost 促销成本 gross national product (GNP) 国民生产总值 research and development (R&D) 研究与开发 market research 市场调查 product development 产品开发 text marketing 试营销 customer loyalty 顾客忠诚度 distribution channels 销售渠道 consumer taste 消费者爱好 buying motive 购买动机 pruchasing habits 购买习惯 expert examination专家鉴定 opinion leader 引导舆论的专家或行家 packaging 包装 brand 商标，牌号 label 标识，标签 to make a pruchase 购买 to fend off competitors 排除竞争者 to break even 收支相抵，持平 to meet the needs and expectations of customers 满足消费者的需求和期望 to be outdated 过时 Part 10 Advertising Advertising Standards Authority 广告标准局 art design 艺术设计 brochure 小册子 clarity and simplicity 简单明了 commercial 商业广告 computer – generated image 用计算机设计的图画 exquisite workmanship 做工讲究 famous throughout the world 全球闻名 fashionable and attractive 新颖美观 fashionable patterns 花色入时 fast color 永不褪色 fine craftsmanship 做工精细 impressive effect 效果极佳 latest technology 最新工艺 leaflet 传单 limpid sight 色泽清纯 long history 历史悠久 long standing reputation 久负盛名 lustrous and soft 光洁柔和 lustrous surface 表面光泽 luxuriant design 设计华丽 mild and mellow 入口香醇 miraculous functions 功能奇特 novel design 设计新颖 outstanding features 特点突出 outstanding merits 优点突出 perfect in workmanship 制作精良 pleasant to the palate 味美爽口 prime time 黄金时段 production cost 制作成本 program rating 收视率 reliable performance 性能可靠 repeatedly admired 倍受称赞 reputeble all over the country享誉全国 rich experience 经验丰富 firm in structure 结构坚固 fresh and lovely luster 色泽鲜艳 fresh and sweet 鲜美甘甜 guaranteed quality and quantity 保质保量 hand – rendered illustration 用手工绘制的图画 handsome appearance 造型美观 harmonious in color 色彩协调 high quality materials 选料讲究 high resilience 富有弹性 highly polished 光洁度高 illustration 画面 impressive color 色彩夺目 selling well all over the world 畅销全球 share of audience 观众占有率 show sb./ sth. the door 把某人/某物赶走 skillful manufacture 制作精巧 snow white 洁白如玉 soft and light 轻柔松软 sophisticated technologies 尖端技术 sound effects 声音效果 special effects 特别效果 strong packing 包装坚固 suitable for old and young 老幼皆宜 superior performance 性能优越 superior quality 质量上乘 television coverage 电视覆盖面 unequal in performance 性能无与伦比 unique performance 性能绝伦 unique style 风格独特 up – to – date style 款式新颖 visual art 视觉艺术 visual direction 视觉导向 zapping 跳过广告节目 Part 11 International Trade ad valorem tariff 从价关税 balance of payment 国际收支 balance – of – payments deficit 国际收支逆差 bill of exchange 汇票 business norms 商业准则 capital resources 资本财源 commercial credit 商业信用 competitive advantage 竞争优势 conflicts of interest 利益矛盾 consumer protection 消费者保护 currency 货币 customs duty 关税 deficit 逆差 depreciate 贬值 documentary credit 跟单信用证 domestic demand 国内需求 domestic trade 国内贸易 dominate 支配，占优势 dumping 倾销 economic motivation 经济动机 encash 兑现 ethnocentric 种族中心倾向 excessive interventionism 过度干预主义 exchange rate 兑换率 export intelligence department 出口信息部 export market 出口市场 export subsidies 出口补贴 exportable commodities 可供出口的商品 favorable balance of payments 国际收支顺差 financial assistance 财政资助 fluctuation 波动 foreign currency 外币 free interflow 自由流通 free trading system 自由贸易体系 government intervention 政府干预 government purchases政府采购 high technology 高科技技术 import commitment 进口承诺 importing agent 进口代理商 importing and exporting firms 进出口公司 importing channel 进口渠道 independent currency system 独立货币体系 infant industry argument 幼稚工业保护论 international trade 国际贸易 intervene with trade 干预贸易 interventionist 干涉主义者 invisible trade 无形贸易 locally produced products 本地生产的产品 market economy 市场经济 mercantilism 营利主义 mercantilist theory 重商主义者的理论 merchant 商人 monetary conversion 货币兑换 national security 国家安全 nonsubsidized industry 非补贴工业 profit margins 利润幅度 quota 配额 redistribution of resources 资源重新分配 register of shipping 船籍登记 relative differences 相对差异 retaliatory tariff 报复性关税 run deficits 遭受逆差 separate treatment 分别对待 start – up period 起步阶段 surplus 顺差 tariff for retaliation 报复关税 tariff 关税 technical assistance 技术协助 trade barrier 贸易壁垒 Trade Protectionism 贸易保护主义 trade restrictions 贸易限制 trade surplus 贸易顺差 trade theory 贸易理论 trade – expanding devices 贸易扩张手段 trade – restricting devices 贸易限制手段 trading partner 贸易伙伴 unfamiliar territories 陌生的地域 gần mực thì... bia
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15-01-2010, 07:53 PM
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Junior Member
ID: 37746
Tham gia: 13-01-2010
Giới tính: Hiden
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Ðề: 国际贸易术语 Thương mại
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